customers Users color wheel
12 February 2016

The Importance of User Experience

We recently shared this article  from The Guardian that explained how important customer experience is as a marketing tool. Yes, the Guardian. So even non-specialised press emphasises the importance of experience. In the communication sector, now deeply influenced by the digital…
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Analyses Monthly feb 2016
Classical media
9 February 2016

Puilaetco Dewaay’s printed newsletter by G/P

Every month Puilaetco Dewaay sends a printed newsletter to their clients with numerous analyses and articles regarding market activities and financial investment news. This is an empowering high value piece of information in a fast evolving world. This is where…
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content strategy
4 February 2016

Why content marketing is nothing without a good strategy

86% of businesses now use content marketing, according to a study conducted by the Content Marketing Institute. It doesn’t always pay off however. Why’s that? Is content marketing somehow not that effective or are we using it wrong? How can…
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