Strategy
13 February 2017

What could content marketing do for you ?

  Content marketing helps businesses to achieve a number of other corporate objectives: Build your reputation Increase Lead generation Customer development Following stats from 2015 content marketing in the UK, 70% of UK marketers say creating visual content is a…
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Heinen & Bunkerkit | Emailing Campaign
Dedicated contentDigital mediaStrategy
25 July 2016

La conversion par l’e-mailing : l’exemple Heinen

Heinen, une entreprise 100% belge spécialisée dans la fabrication de portes de sécurité. Un savoir-faire faisant appel à une technologie de pointe pour un secteur exigeant.Comment atteindre ce marché de niche? Comment convertir des prospects ? Voilà la demande initiale de Heinen.Avec la mise…
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Atrium Make Brussels Website modil version
Classical mediaDigital mediaStrategy
4 May 2016

Make.brussels – Avril 2016

L’Agence Régionale du Commerce, Atrium.brussels, a fait confiance à Green Pepper Agency pour sa grande campagne make.brussels. Leur objectif : inciter un maximum de citoyens bruxellois - ou toute autre personne attachée à la ville - à penser des projets innovants et créatifs pour l’un des 10 quartiers du centre.  Atrium avait besoin d’une identité graphique forte et d’un site web prêt à recevoir les dizaines de projets et votes des participants. Au programme de nos équipes ces dernières semaines : - création d’une identité…
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Belrobotics New Website
Digital mediaStrategy
19 April 2016

Belrobotics’ website is online !

Leader on the commercial robotic mowers market, Belrobotics asked us to improve their clients’ digital experience. First we decided to create a new website. What does the client/prospect look for? What does he need to know? How to present his products? Witch functionality could help him? Etc. We started the project with a deep reflexion about content and information architecture with our UX and UI professionals. Our goal? Help our client to reach his own objectives. Copywriting, wireframes, designs, integration, development,…
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information architecture
Dedicated contentStrategy
1 March 2016

Information architecture, a full discipline

Have you ever heard speaking of information architecture? This expression, created in 1975, took 15 years to step out of the shadows. Its goal: to clarify the information. Then how? Where? Why?   At the beginning, gurus of the information…
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Touche pas à ma brique | Website
Dedicated contentDigital mediaMultimediaStrategy
1 March 2016

Successful omni-channel campaign: Touche Pas à Ma Brique

After several months of collaboration with the Fédération des Entrepreneurs Généraux de la Construction (FEGC) in order to establish the first national barometer of the housing in Belgium, the great campaign "Touche Pas à ma Brique" is drawing to a close. Our…
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customers Users color wheel
Strategy
12 February 2016

The Importance of User Experience

We recently shared this article  from The Guardian that explained how important customer experience is as a marketing tool. Yes, the Guardian. So even non-specialised press emphasises the importance of experience. In the communication sector, now deeply influenced by the digital…
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content strategy
Strategy
4 February 2016

Why content marketing is nothing without a good strategy

86% of businesses now use content marketing, according to a study conducted by the Content Marketing Institute. It doesn’t always pay off however. Why’s that? Is content marketing somehow not that effective or are we using it wrong? How can…
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Classical mediaDigital mediaStrategy
4 March 2015

Sustainable Positioning for the rum HAVANA CLUB

We helped this famous rum brand to communicate on all the sustainable efforts they have been making for years. We created a brand new sales pitch based on an inventory of their social, cultural and ecological commitments for the sales…
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