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Successful omni-channel campaign: Touche Pas à Ma Brique

By 1 March 2016 No Comments

After several months of collaboration with the Fédération des Entrepreneurs Généraux de la Construction (FEGC) in order to establish the first national barometer of the housing in Belgium, the great campaign “Touche Pas à ma Brique” is drawing to a close.

Our mission was double. On one hand, realise an on-line barometer in association with Mediabrands Belgium. On the other hand, define and activate an omni-channel communication strategy to encourage Belgian citizens to participate. The final goal being to have a sufficient number of respondents and so to obtain representative results of the citizen’s opinion.

A success for our client and our teams celebrated on Friday, February 26th, 2016 at the occasion of the annual Congress Batibouw during which the FEGC presented outcomes of the survey. All in all, it is more than 2000 participants, more than 25 000 visitors on the website and mentions on the social networks and press do not stop increasing.

 

Here are in image the main productions imagined by our teams on the basis of the chosen suggestive slogan: “Touche Pas à Ma Brique”.

FEGC

Flyers, website, e-mailing, infographic of the results. All have been completely designed and developed by Green Pepper Agency.

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