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Sustainable Positioning for the rum HAVANA CLUB

By 4 March 2015 No Comments

We helped this famous rum brand to communicate on all the sustainable efforts they have been making for years. We created a brand new sales pitch based on an inventory of their social, cultural and ecological commitments for the sales forces to approach “involved” bars. No green washing here! The list was long and enabled us to create very interesting communication tools: a sales pitch for tablets, a short video and some recommendations of associations to support and actions to organise in the future.

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