Role — Branding – Design – Digital
Date — February 2018
Capsule 12, former “Creative Digital”, is a Belgian video production agency specialized in motion design. More specifically, they create 2D and 3D animations, as well as motion tracking and special effects.
An identity and positioning to rethink
After adopting a new name, the company decided to reinvent its visual identity and apply it to all of its communication media, including the website. We created a minimal, modern and light logo.
We used a moodboard to design the new website, featuring the new “space-like” icons.
We optimized this website in order to convert more leads. We focused on the sitemap of the website and set up conversion-specific features like contact forms, pop-up and calls to action. The website has also been configured to optimize the user experience.