Le Domaine
de Puybernier

Role — Strategy – Design – Digital

Domaine de Puybernier

Role — Branding – Design – Digital

Date — November 2019

The Domaine de Puybernier is a Provençal SCEA which combines two activities: the rental of a large property and the sale of products from their exploitation. Their entirely organic production consists of cold-pressed green olive oil and lavender essential oil.

A professionalised brand identity

Following the ripening of a large part of the olive grove, we have totally redesigned the graphic identity of the estate to allow the oil to be sold in delicatessens in France, Belgium and Luxembourg. The logo had to be modern with a focus on craftsmanship and authenticity while outlining the high-end positioning of the products.

Main logo

Graphic elements

A clear, airy and evolving site

To complete the refreshment of this identity, we have developed a responsive website based on the WordPress CMS. We present the rental service by facilitating the reservation thanks to an online booking module and in a second step, an e-commerce module will be launched (harvest 2020).

The light, clear and mostly white design brings out the premium side of the Domaine.
The Internet user is directly immersed in the atmosphere, enabling them to browse the photos of the property and the aerial maps before making a reservation.

Mobile version

A top-of-the-range case

Following supplier research and container testing, we have developed a range of 250, 500 and 750ml bottles as well as transport packaging. The labels and packaging were produced on natural paper with a warm textured feel and hot foil stamping.