The Federation of European Risk Management Associations (FERMA) represents the risk management profession on a European level, counting nearly 4800 risk managers.
The association provides the means of coordinating risk management and optimizing the impact of these associations in Europe.
A major meeting for the community
Every two years, Ferma organizes a major event, inviting the risk manager’s community to discuss the issues of the sector and bringing experts, professionals and lecturers together. Each event is taking place in a different European city, with a different main topic and identity. About 1500 people participate in this important seminar. Next time, the Forum 2019 will be hosted by the city of Berlin. “Aim the future – Entering a new dimension in risk management” is the slogan of the 2019 Ferma seminar. Based on this topic, we developed a strong and catchy concept combining ideas like movement, moving forward, anticipation, target and future. We wanted to avoid a too literal representation of the future and what will be at stake, this being too common and not very much engaging.
A strong identity
We created a main visual mixing traditional photography and 3D rendering. A risk manager (using both male and female in the brochures) firmly approaches a neon / 3D type portal representing new technologies and the future in general. This visual is reinforced by a reworked typography, light and contemporary, consistent with the theme.
The square format of the brochure allows to move away from the previous editions and strengthens the scenography of the place with square scenes and screens.