Ferma
Risk management
throughout Europe
Role — Strategy – Design – Digital
The Federation of European Risk Management Associations (FERMA) represents the risk management profession on a European level, counting nearly 4800 risk managers.
The association provides the means of coordinating risk management and optimizing the impact of these associations in Europe.
A major meeting for the community
Every two years, Ferma organizes a major event, inviting the risk manager’s community to discuss the issues of the sector and bringing experts, professionals and lecturers together. Each event is taking place in a different European city, with a different main topic and identity. About 1500 people participate in this important seminar. Next time, the Forum 2019 will be hosted by the city of Berlin. “Aim the future – Entering a new dimension in risk management” is the slogan of the 2019 Ferma seminar. Based on this topic, we developed a strong and catchy concept combining ideas like movement, moving forward, anticipation, target and future. We wanted to avoid a too literal representation of the future and what will be at stake, this being too common and not very much engaging.
Logo declination
Icons
A strong identity
We created a main visual mixing traditional photography and 3D rendering. A risk manager (using both male and female in the brochures) firmly approaches a neon / 3D type portal representing new technologies and the future in general. This visual is reinforced by a reworked typography, light and contemporary, consistent with the theme.
Brochure
